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 ASOS - A Scale Economies Shared Play Asos, founded in 2000, is a British online retailer providing products for "fashion-loving 20-somethings", currently having an active customer base of 26.4M customers. Through their market-leading app, customers can choose between 90.000+ products sourced from more than 850 of the best global and local third-party brands, complimented by their mix of fashion-led in-house labels including ASOS DESIGN, ASOS EDITION, ASOS 4505 and Topman to name a few.  During the fiscal year 2021 Asos generated revenues of £3.91B and a adjusted profit before tax of £193.6M, an increase of 22% and 36% respectively. As stated by COO and CFO Mat Dunn, Asos has set a medium-term target of £7B in annual revenues and an EBIT-margin of at least 4% within 3-4 years, translating to top-line growth of between 16-21% annually. Even though Asos' underlying business has steadily improved, its stock price has done the opposite - declining 73% the last year. This shar